Cote d’Azur on the Mediterranean coast is considered as one of the most luxurious place in the world, attracting the wealthy and the famous from all over the world. Among these people, some think their wealth is far more than other rich people and therefore have become a citizen of Monaco. Over 600 major activities and numerous parties are held in Monaco each year, among which the most famous should be F1 Grand Prix Monaco in May.

    As an effort of connecting Monaco to the rest of the world, Monaco embassy in China aims to promote tourism and its yacht lifestyle.
    Monaco Culture Week is an annual event of business, glamour, and recreation. Chengdu in southwest China hosted this year’s event, which includes promotional campaigns of tourism, yachts, environment protection, culture, and business opportunities.
     Many famous names gathered at the event, such as Monaco Embassy, Monaco Prince Albert II Foundation, Monaco Tourism Bureau, Fairmont Monte Carlo Hotel, Monaco Yacht Club, Monaco Yacht Expo, Chengdu Lihu Ecological City, Blancpain Watch, Veuve Clicquot Champagne, Kaluga Queen Caviar, Cigars Gold Ring, Chateau Salvagnac, R+ Le Rouge T1 Life, IFS, Niccolo Hotel, Lane Crawford, etc.
    The motif of the second day into the week was Monaco yachts and the luxurious life style it represents. VSY, Nobiskrug, and China super yacht brand Pride Mega Yachts presented to media and guests the latest trend in the yacht market and the updates of Yacht Club de Monaco.
    In the venue of Chengdu Lihu Ecological City, Blancpain Watch exhibited over 50 varieties of its “Heart to Sea” selection.
    The guests tasted red wine from Chateau de Salvagnac, VCP champagne, and Cubata Cigars Gold Ring.
   On the cocktail session before dinner, Kaluga Queen provided three courses of caviar appetizers and four varieties of caviar. The expression on the western guests’ faces turned from laudatory when tasting the caviar to shocked after informed their China origin. It was indeed a big step forward for the Chinese food industry that Kaluga Queen has become the biggest caviar supplier in the world, satisfying big names in the industry such as Petrossian, Caviar House, Kaviari, Lufthansa, etc.

 Evening settled in and the banquet began. Over 80 guests sat down at long tables to enjoy the tasty and exquisite Mediterranean feast prepared by Marcel Ravin, Michelin-star chef of the famous Blue Bay Restaurant in Monte-Carlo Bay Hotel & Resort. For this course, Marcel chose the Kaluga Queen Amur caviar which has a slight fruity after taste to go with champagne, orange foam to create a unique caviar champagne risotto.

    Manager of marketing from Kaluga Queen Liu Yiyuan told the brand name’s story, and played a short video of the beautiful scenery of Qiandao Lake and the mysterious process of caviar production.

  Monaco ambassador Catherine Fautrier presented to president of Chengdu Wanhua Investment Group Mr. Luo Liping a ‘Monaco Gold Key’. Any proprietor of Lihu community with a “Monaco Gold Key” is entitled to enjoy a series of VIP privileges such as hotel discounts, yacht adventure, etc.

    As the Monaco Culture Week evolves year after year, it keeps exploring new strategic cities and partners for cooperation. Kaluga Queen hereby wishes it more glory in the future.